The Artistic Soul has products that I love as well. To capture her brand, we went to Union Market to catch an artsy hipster vibe. Here's what Shay had to say about these photos:
"Product photography is one of the most important aspects business owners take for granted when it comes to marketing. A beautifully captured photo, with the product in action helps the customer relate and envision it in their home. My advice is to showcase your work in the best possible way. Megan did that for our brand!
And back to where we started, with my friend from Capitol Maker. I asked her to tell me why product photos matter. (For the story on this IEP set, check out this post.)
"I'm creative but I'm not a photographer. Taking good, clear, Etsy worthy photos was a huge stress for me. The amount of time it was taking me to stage photos and then "edit" them was really taking away from the time I could be designing new products. I would also put off doing the photos so I wasn't listing new things as I was making them. I just had so much anxiety over the photos. Case in point, the IEP set. I had that made for weeks but I wasn't able to get it photographed. As soon as you took the pictures and I was able to list it, it immediately became and overnight best seller. I was getting by just taking photos on the same background. My Instagram was basically all the same thing, just the product changed. Now I have a bright, fun Instagram that really represents my brand."